Strategic Communication, formally called Advertising, has been taught at the University of Missouri since 1908, when Walter Williams founded the world’s first journalism school in Columbia, Mo. Williams established the school around an all-important principle: The best way to learn about journalism and strategic communication is to practice them.
AdZou is one of many opportunities for MU students to immerse themselves in practical experience. Other university-affiliated media outlets include KOMU –TV, The Columbia Missourian newspaper, Vox and Global Journalist magazines, KBIA radio station, MOJO Ad and Missouri Digital News.
AdZou students are guided by faculty instructors with years of professional experience in the strategic communication industry.
AdZou has a strong track record of success — a 2009 survey showed that 93% of past clients surveyed were satisfied with their AdZou experience, and 88% of clients surveyed said they would recommend AdZou to others needing strategic communication plans.
AdZou students are seniors committed to learning the business by getting hands-on experience before entering the strategic communication industry. As part of the Missouri School of Journalism, these are some of the brightest and most engaged students in the country who benefit from the “Missouri Method” of learning by doing.
Former AdZou students have gone on to work for:
- Crispin Porter
- Leo Burnett
- Fleishman Hillard
- Blue Sky Communications
- GUESS clothing
- VOX Global
Others have gone on to attend top ten law schools or work for Teach for America.