Zoetis
A Unique Rebranding OpportunityProblem:
Zoetis, Inc., is an industry-leader in animal health products and tasked AdZou with developing an advertising and marketing campaign for a cow-calf vaccine series. Specifically, our team was challenged with creating and developing a branded name for their “prime-boost” calf vaccination system and a media campaign to market the new brand.
Resolution:
Through primary and secondary research, our team identified “Intuitive Veterinary Professionals” as our target market because of their influence on producer vaccine decisions. Our campaign used a mix of advertising and promotional events to spread brand awareness and recognitionw ith our target market and clients.