AdZou Positions

Account Executive

Leads the team. Organizes and manages all aspects of the team’s work, including time management and schedules. Responsible for knowing the client’s business and keeping the team informed. Represents the client’s business needs to the team and balances those needs with a strong passion for great advertising and communications.

 Essential skills:

  • Strategic thinker
  • Leader, organized
  • Communication (written and oral)
  • Knowledge of strategic communication (media, research, PR, creative)
Account Planner

Voice of the consumer in all agency work, especially media and creative. Becomes the expert on the target audience. Helps guide the research efforts, both quantitative (surveys) and qualitative (focus groups/in-depth interviews). Works closely with the Researcher.

Essential skills:

  • Recognizes consumer insights and how they are different from facts
  • Strong research background
  • Ability to present the meaning of research data.
Public Relations Account Executive

Responsible for generating media coverage and sponsorships/promotion ideas as part of their team plan. This can include everything from drafting press releases, creating events, and helping the team to come up with the key messages that should be used throughout the communications efforts. They are responsible for figuring out how to evaluate the success of the tactics as well.

Essential skills:

  • Leadership
  • Organization
  • Communication (written and oral)
  • Detail oriented (able to develop and maintain schedules)
  • Creative
Media Planner

Responsible for smart media planning – which is critical in today’s fragmented and changing media world. Takes an integrated approach using all forms of media – paid and unpaid, traditional and digital. Develops media objectives and strategies, analyzes media outlets and costs to develop media plan recommendations, including return on client investment. Partners with the creative team in the development of media ideas, recognizing the strong connection between creative and media in today’s advertising environment.

Essential skills:

  • Knowledge of media (especially emerging new media)
  • Comfortable with technology
  • Analytical thinking
  • Creative.
Digital Specialist

Responsible for creating and implementing the social media strategy and web/digital components of the plan. They are also responsible for examining web analytics to determine successful strategies.

Essential skills:

  • Extensive knowledge and use of social media sites
  • Attention to detail
  • Experience using social media in a business setting a plus
  • Other digital advertising experience (SEO, PPC, analytics)
  • Knowledge of websites (WordPress, Drupal, HTML, JavaScript, CSS, etc.)
Copywriter/Graphic Designer

The copywriter and graphic designer work as a team to create compelling creative concepts. While the graphic designer is responsible for the visual look of the ads and the copywriter is responsible for the words – a good team works seamlessly to come up with ideas, before they move to execution. The best creative people can work across both areas, but find their strength in one area or the other. The creative team also plays an important role in the development of a creative brief (strategy) that underpins all good creative work – and partners with the AE and Account Planner at the appropriate time to do so.

Essential skills:

  • Ability to come up with ideas
  • Embraces the importance of creative strategy in creative development
  • Creative skills in their area (visual or writing).
Copy Editor

Responsible for accuracy in all agency work – that includes spelling, grammar, phone numbers and addresses, trademark usage, etc. If changes are needed, the copy editor must make sure the changes are made and made correctly. Should understand the big picture of what the team is trying to accomplish and able to help with the flow of all documents to meet those objectives.

Essential skills:

  • Excellent grammar and spelling
  • Attention to detail
  • Strong proof reader.
Researcher

Responsible for all primary quantitative research and secondary research analysis. Fields quantitative studies and interprets findings. Works closely with the Account Planner on research, but Planner takes the lead. Works with planner to interpret the findings.

Essential skills:

  • Strong statistical and numerical skills
  • Knows how to interpret data
  • Able to summarize and share key facts for use in planning
  • Understands questions and how to ask them
  • Very analytical.