“Furrever homes” were the goal. Unfortunately, not all potential pet owners view shelters as a viable source for quality pets. Leveraging insights from primary research including surveys and site observation, AdZou developed a strategy to overcome barriers and make an emotional connection with potential adopters.
Social media including Facebook, Twitter, Instagram and Pinterest provided a cost-effective way to organically grow awareness and relevance of the CMHS brand. AdZou recommended a new blog as a way to document and engage current and future adopters in the heart-warming stories of new pet owners and the new additions to their families.
The fully integrated strategy extended to events, an e-newsletter, radio, magazine, PR and local business outreach. A purr-fect solution.