Columbia Farmers Market

A Fresh Approach to Creating Awareness


AdZou was charged with creating a fully integrated communications campaign to raise support and public awareness of the proposed all-weather, multi-purpose facility for the Columbia Farmers Market and Columbia Center for Urban Agriculture learning center.


We created a name for the project: The Growing Market initiative. We utilized a naturalistic, community-focused approach through newsletters, social media, events and strategic tactics with the big idea: “Grow Together” to gain community support and awareness.