Problem:
Fox Sports’ Creative University returned to AdZou in 2013 and challenged four competing teams of AdZou students to engage soccer fans and attract viewers to coverage of the 2015 Women’s World Cup in Canada.
Resolution:
After intensive primary and secondary research, including surveys and focus groups, the teams developed solutions including social media campaigns, print ads, and broadcast ads. All of the creative was displayed during presentations to members of the Fox Sports marketing team, including several completed broadcast ads.