Fresh Ideas

A Novel Approach to Coffee & Lounge Retail


Fresh Ideas, a local food service management company, charged AdZou with creating a strategic plan for developing a new retail concept. Their goal in partnering with AdZou is to expand their services on university and college campuses across the Midwest.


After conducting extensive research, the team honed in on the wants and needs of college students, identifying specific options they would like to see on their campuses. The team created a retail coffee concept, Brew Coffee & Lounge. This coffee shop will be easy for Fresh Ideas to reinvent on different campuses. They have created a comprehensive plan that includes the coffee shop’s atmosphere and menu offerings. By creating an integrated marketing plan using public relations, social media, and promotional tactics, Brew will be able to achieve top-of-mind awareness.