MU Health Management and Informatics

Revamping Digital to Increase Enrollment


Mizzou’s Health Management and Informatics offers an executive M.H.A. program. They came to AdZou because they were struggling with a lack of enrollment. Each enrolled executive student is worth $18,000, so the program needed to draw new students in.


The plan we developed will increase enrollment through the addition of PR and digital tactics. By adding networking events, in-bound marketing of the HMI website, increased reach through the social media sites, and improvement of the newsletter to their marketing efforts, HMI can increase awareness, engagement, and interest.