Problem:
When the Pettis County Health Center signed up to be an AdZou client, the objective was clear: to increase awareness about the Health Center and rebrand it with a new look and feel.
Resolution:
Primary research included intercept interviews on the streets of Sedalia and surveys of Pettis County residents. With a firm grasp of the target audience’s awareness, attitudes and beliefs about the Health Center, AdZou created a new logo and website, along with social media strategies and marketing that could be done with minimal staff time or expense.