Rural Missouri
Making Magazine Young AgainProblem:
Rural Missouri was facing the problem of not being able to appeal to an audience younger than 50. They desperately wanted to appeal to a younger audience, specifically in the 25-34 age range.
Resolution:
To solve this issue, we’ve compiled a number of digital tactics that would make their publication appeal to a younger demographic. Our plans include digital advertising, strong social media presence, personal appearances as well as recommended website and magazine redesigns.