SKINUE charged the students with launching its facial skincare line and increasing the awareness of the brand on a local and national level.
Throughout our survey, focus groups, and interview data, we heard a constant response of concern toward the active ingredient of camel’s milk.
The reason? Because it was different.
Our strategy acknowledges this battle of perception and embraces the difference, only as innovation, advancement and discovery. Once framed in this light, respondents became more open to the idea of using camel’s milk. With the implementation of our strategy consumer’s will see SKINUE as the revolutionary product for what it is and will demand to “Discover the Difference” for themselves.