Central Bank of Boone County

Attracting Columbia Newcomers


Central Bank of Boone County asked AdZou to create a campaign for the purpose of increasing the amount of new checking accounts being opened. The target consumer around which the campaign would be centered was left up to our team.


We utilized research findings to zero in on 22-30 year olds recently settling into the Columbia area, a group we named “NewCOMOers.” We decided to focus on this niche group because they are more likely to need knowlegeable and approachable bankers to help them make high-involvement financial decisions and are more likely to stay with a bank in the long run.