Tags asked AdZou to aid in the national launch of their new interactive social and search app targeting the millennial population, specifically helping them gain awareness through trial download, repeat use and ultimately, loyal followers.
The campaign utilized three phases to communicate the big idea: the Get Found message. The campaign tactics easily transition between phases, engaging users in different ways to gain brand awareness, application download and sharing among friends and peers.
Some of the tactics used to achieve these phase goals were, owned media, guerilla advertising with stickers around the city and the use of social media influencers. We also included experiential pop-up shops, freelancer galleries, out-of-home travel kiosks, and a social media campaign.