Veterans United Home Loans

Creating The Top-of-Mind Home Loan Provider


Veterans United Home Loans charged AdZou with making the brand a top-of-mind home loan provider. After extensive research that included an online survey, in-depth interviews and an analysis of online discussions, the AdZou team developed a campaign leveraging consumers’ behaviors and needs.


The plan positioned Veterans United as a prominent and inspirational figure in the community and included a combination of press releases, guerrilla tactics, conferences, premium packages, billboards and special events.